Every finish, no reshoot.
Product visualisation for Process Home — a furniture piece built once in 3D, then rendered across its full material range without a camera ever leaving the studio.
The material range
The same piece, the same camera, the same light — only the material changes. Click through to compare finishes exactly as a customer would on a product page.
Use ← → to step through the finishes
The brief
Process Home offers its furniture in a range of materials — and that range is exactly what makes traditional product photography expensive. To shoot it conventionally, every finish has to physically exist first, then be styled and shot to match. The cost multiplies with every option in the range, and it repeats every time a finish is added or retired.
They needed a full set of product and lifestyle imagery that covered the whole range and stayed consistent across it. [Add the specific brief, deadline or campaign this was for.]
Our approach
We built the piece once in 3D, working to the manufacturing dimensions so the proportions, joinery and hardware are correct rather than approximate. That single build then becomes the asset everything else comes from.
Each material was authored to behave like the real thing — timber with the grain running the right way across each component, fabric with actual weave and pile rather than a flat colour, metal with the correct brushed or polished response. Camera, lighting and styling stay locked between variants, so what a customer compares on the product page is genuinely the finish and nothing else. Adding a new colourway later is a re-render, not a reshoot.
In the room
Lifestyle scenes built around the product, so it can be shown in context rather than on a white background.
The result
A complete set of material variations plus lifestyle scenes, all from one 3D build. [Add what was delivered and the outcome.]
The commercial logic of product CGI is simple: the cost sits in building the model once. After that, every additional finish, angle or seasonal set is a fraction of what another photoshoot would cost — and nothing has to be manufactured before it can be shown.
Client feedback for this project is being added.