Hotel Lobby

A hotel lobby has to do several jobs at once. It is the first impression, the waiting room, the meeting point, the workspace and the route to the lifts — and it has to hold all of that without feeling like a corridor. [Add the client and the specific brief here.]

The harder problem is time of day. A lobby at nine in the morning and the same lobby at nine at night are effectively two different rooms, and a material palette that reads warm under evening light can look flat under daylight. The client needed to see both before committing.

We built the lobby at full height with its real sightlines, so the volume reads the way a guest experiences it on arrival rather than as a flattened plan. Reception, seating clusters and circulation were tested against how somebody actually moves through the space — door, desk, seat, lift.

Then we lit it twice. A daylight-dominant scheme and an evening scheme, using the same geometry and materials, so the palette could be judged in both conditions. Stone, timber, upholstery and metal were each built to respond correctly to those two very different light sources. [Add revision rounds and any specific constraint.]

A set of photorealistic lobby renderings covering both daylight and evening conditions. [Add what was delivered and the outcome.]

For hospitality work this matters commercially: a lobby image is what ends up in the investor deck, the brand presentation and eventually the booking page — so it has to be right long before anything is built.